Read Gold Now's Commitment to Radically Honest Outbound
In the sixties, cigarette companies boldly claimed that smoking was good for your health.
The problem? It is a bold-faced lie. Cigarettes caused the premature death of millions.
What has changed in the marketing and sales industry? Not much. Jordan Belfort defrauded investors out of millions of dollars. Now, he is the VP of Sales at an AI company.
At Read Gold Now, we are making an intentional departure from this style of marketing and sales. We emphasize Radical Honesty.
What is Radical Honesty? The term “Radical Honesty” was coined by the psychologist Brad Blanton. He theorized that human suffering is caused by “withholding” the truth to maintain a curated self-image. In-order to help his clients break free, he would coach them on telling the truth so that they could live a happier, healthier life.
What about in the context of Read Gold Now? We emphasize a commitment to always telling the truth. Even when it’s hard. Even when it might axe a deal.
We DO NOT:
Say half-truths to close a deal.
Try to close prospects that are not a good fit for the service.
Overpromise and underdeliver.
So what does radically honest outbound do for your B2B service? We can cut through the low-quality spam and help you connect with your dream customers.
How do you do this? We define an ICP. Then we research this ICP heavily. Then we directly reach out to this audience through emails, phone calls, DMs, and driving to the prospects directly. In order to get results for our clients, we like to maximize the surface area of our luck. So we'll run an email campaign while cold calling, updating the CRM, reaching out via DMs, and directly driving to customers.
What do you charge? We work on the retainer model and guarantee results or a full refund. We price our retainer fee based on ten percent of the approximate LTV (Life Time Value) of the customers we create. So, let’s say the LTV of a customer is 100k. We would charge 10k up front. And if the offer doesn’t connect, we will issue a full refund. We also offer refunds if you feel that the service is not up to standards.
